MotionPoint, a provider of website translation and localization services, has announced its acquisition of GetGloby, an AI-powered marketing technology company specializing in the creation and translation of multilingual marketing content. The terms of the acquisition were not disclosed.
This acquisition signifies a strategic move for MotionPoint to broaden its service offerings beyond website localization into a more comprehensive multilingual marketing platform. The integration of GetGloby’s technology is intended to enable enterprises to originate, transcreate, and translate marketing content across various languages and digital channels.
Over the past year, MotionPoint has been expanding its focus to encompass a wider range of multilingual marketing services. This expansion has included strategic hires in multilingual marketing executive roles and the previous acquisition of Key Content, a multilingual content marketing agency. The addition of GetGloby introduces artificial intelligence-driven technology designed to facilitate the scalable creation and adaptation of multilingual marketing content.
GetGloby was co-founded by former Google executives Diego Antista and Juan Fusoni, with a focus on marketing to the US Hispanic and Latin American markets. According to a statement from Mr. Antista, this acquisition aims to streamline the process of creating multilingual content across platforms for brands and advertising agencies. Mr. Fusoni highlighted GetGloby’s proprietary AI technology, including features such as BrandVoice and JAGA AI, as being specifically developed for multilingual communications.
Evan Kramer, CEO of MotionPoint, stated that the acquisition of GetGloby’s technology allows MotionPoint to extend its value proposition beyond website translation and localization into multilingual content creation across all digital touchpoints, including paid and owned media channels. Mr. Kramer indicated that this acquisition aligns with the company’s long-term vision of providing integrated multilingual experiences across digital channels.
Lightview Capital, the private equity partner of MotionPoint, has expressed its support for the company’s strategic direction. Richard Erickson, Partner at Lightview Capital, commented that GetGloby represents forward-thinking innovation that supports long-term growth for their portfolio companies.
MotionPoint describes itself as a website translation technology and multilingual marketing company that empowers businesses to create, maintain, and optimize marketing messages for diverse audiences. GetGloby offers an AI-powered platform for translating and transcreating marketing assets into over 100 languages, utilizing its proprietary AI translation technology, Jaga. Lightview Capital is a private equity firm focused on investments in founder-owned companies within the business services and tech-enabled services sectors.
MotionPoint team. Photo credit: MotionPoint/Facebook.
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